Social Media Marketing: The Ultimate Guide But why is social media marketing so important? Why should you spend time creating social media accounts for your business? ? In this guide, we’ll cover the answers to all of these questions — but first, let’s define social media marketing. What Is Social Media Marketing? Benefits of Social Media Marketing Create a Social Media Marketing Strategy Social Media Marketing Resources What is social media marketing? Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook , Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing as a whole is incredibly
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