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SEO - SEARCH ENGINE OPTIMIZATION

What is SEO? SEO stands for  Search engine Optimization , which is the practice of increasing the  quantity  and  quality  of traffic to your website through  organic search engine results . What goes into SEO? To understand the true meaning of SEO , let's break that definition down and look at the parts: Quality of traffic.  You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic.  Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Organic results .  Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for. Organic search traffic is spe...
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SOCIAL MEDIA MARKETING

Social Media Marketing: The Ultimate Guide But why is social media  marketing so important?  Why should you spend time creating social media accounts for your business? ? In this guide, we’ll cover the answers to all of these questions — but first, let’s define social media marketing. What Is Social Media Marketing? Benefits of Social Media Marketing Create a Social Media Marketing Strategy Social Media Marketing Resources What is social media marketing? Social media  marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook , Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing as a whole...
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OFF PAGE SEO

Off-Page SEO What is off-page SEO? "Off-page SEO " (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).   Optimizing for off site rankings factor involves improving search engine and user perception of a site's popularity, relevance trustworthiness    and authority . This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content. Why does off-page SEO matter? While search algorithms and ranking factors are constantly changing, the general consensus within the  SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page's ability to rank. While we don't know the full algorithm Google uses to rank content , data from ...
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ON PAGE SEO

On-Page SEO Basics What is On-Page SEO? On-page  SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs. This is different from Off page SEO , which is optimizing for signals that happen off of your website (for example, back links ). Why is On-Page SEO Important? Does traditional on-page SEO still make a difference in 2020? Yup! Even though Google is MUCH smarter than it was back in the day, they still use old school stuff (like looking for a specific keyword on your page). And there’s data to back this up. Our analytics of 1M Google Search  found a correlation between keyword-rich title tags and first page rankings. And if you search for any competitive keyword, you’ll notice that the top ranking pages almost all use that exact keyword in their title tag. That said: There’s more to on-page  SEO than cramming k...
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TECHNICAL SEO

What is Technical SEO? Technical  SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings). Technical SEO Checklist Search engine give preferential treatment in search results to websites that display certain technical characteristics —  for example a secure connection, a responsive design or a fast loading time — and technical  SEO is the work you need to do to ensure your website does so. Below you’ll find a checklist of important steps you can take to ensure your technical  SEO is up to scratch. By following these guidelines, you can help to ensure that the security and structure of your site meets the expectation of search engine algorithms, and is rewarded in search results accordingly. 1. Use SSL. Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. You can spot a site using SSL fai...
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